In the north, the cowboy look is built for work. A good pair of jeans, sturdy boots, and a coat that can handle -40 without flinching. It’s a look that says “I’ve been on a rig all week and this is my day off.”
Drive south and things change. Suddenly, the jacket has fringe, the hat might be swapped for a ball cap, and there’s a hint of rodeo flair. Both are Alberta through and through, just two very different takes on western style.
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